Know what members really say about your products, and your competitors
Members review everyday products, add pictures of how they use them and comment on each other. You request the view you need and see it combined and anonymous.
Who it is for
- ✓ Brand and category managers who want honest feedback on their own products
- ✓ Product teams comparing themselves with named competitors
- ✓ Insight teams that want a steady source of user-generated content
Review insights: what it is and how it works
Instuly members review everyday products, rate them, share pictures of how they use them and comment on each other's reviews. Only products listed by Instuly can be reviewed, and every review is a member's own words.
A brand does not log in to browse reviews. Instead you ask for insights on your product and up to a few competitors. Our team approves the request, and you then see the combined picture for a set period: average rating, rating split, a 12-month trend, what members praise and criticise, short anonymous quotes and pictures members chose to share.
From brief to result in four steps
Find your product
Search the review catalogue for your product and the competitors you want to compare.
Send a request
Add a short note about what you want to learn.
We approve it
Our team checks the request and sets how long you have access.
Read the insights
View the side-by-side comparison and print or save it as a PDF.
What you get
Ratings over time
Average rating, the 1 to 5 star split and a monthly trend.
Praised and criticised themes
See which topics, such as quality, value, durability or delivery, members mention and in what tone.
Anonymous quotes
Short quotes with names, emails, links and phone numbers removed.
Pictures members chose to share
Only pictures whose owner agreed that brands may see them.
Competitor comparison
Put your product next to up to a few competitors in one table.
Print or save as PDF
Take the view into a meeting.
How teams use it
Launch monitoring
Watch the rating trend and the main complaints after a launch.
Competitor benchmarking
Understand why members prefer a rival and in which areas you lead.
Content for product pages
Learn which benefits members choose to mention in their own words.
Built to be trusted
The controls below apply to this product. Read how data quality works across Instuly.
- A product needs a minimum number of published reviews before anything is shown
- Months and themes with only a handful of reviews are left out
- No names, emails or member ids are ever shown
- Only published, approved reviews are counted
- You see nothing until our team approves the request
Common questions
Can I add my product to the catalogue?
Products are added by our team. Contact us with your product and we will tell you whether it can be listed.
Can I see who wrote a review?
No. Insights are combined and anonymous, with no names, emails or member ids.
How is the theme analysis done?
Themes are found by matching words in review text and are labelled praised or criticised by the star rating. It is a transparent method, not a black box.
Does it cover all buyers of my product?
No. Figures describe reviews written by Instuly members only.
Explore more
Community projects
Run an ongoing project with a group of members, from product feedback to topic discussions.
Learn more →ResearchSurvey sampling
Send verified members to your own survey tool and receive completes against the quota you set.
Learn more →TrustData quality and privacy
How we verify members, validate completes and protect privacy.
Learn more →Tell us what you need to learn
Share your audience, geography, sample size and timeline. We reply with options and a quote.
Already a customer? Log in at clients.instuly.com.