Online focus groups with members who chose to take part
Bring a small group of members together for a guided discussion. Consent, seats and moderation are part of the platform, and you can export the transcript when it ends.
Who it is for
- ✓ Product and brand teams who need to hear reasons, not just percentages
- ✓ Researchers testing messages, packaging or ideas before a wider survey
- ✓ Agencies running qualitative work for clients on a short timeline
Focus groups: what it is and how it works
A focus group on Instuly is a scheduled discussion with a limited number of seats. Members see the topic and the terms first, opt in, and are paid for their time.
You set the discussion guide and moderate the conversation. Members can reply in writing and share pictures when the question calls for it. When the session closes you can export the transcript and view insights that surface recurring terms across the group.
From brief to result in four steps
Brief us
Describe the topic, who you want in the room and the number of seats.
Members opt in
Matching members see the terms and the topic and choose whether to join.
Run the discussion
Ask your questions, follow up on answers and keep the group on topic.
Export and review
Download the transcript and read the insights that summarise the discussion.
What you get
Seats and consent built in
Each member agrees to the terms before they join, and seats are limited so every voice counts.
Moderation tools
Guide the discussion and remove content that does not belong.
Pictures from members
Where a question needs it, members can share a picture of how they use a product.
Transcript export
Take the full discussion away for coding and analysis.
Recurring-term insights
See the words and phrases that come up again and again across the group.
Paid participation
Members are paid for their time, which keeps attendance and quality up.
How teams use it
Message and concept feedback
Hear how members react to a claim, a name or a price before you commit to it.
Product experience
Ask people how they use a product in daily life and ask for a picture.
Post-survey follow-up
Take a surprising survey result into a live conversation to understand why.
Built to be trusted
The controls below apply to this product. Read how data quality works across Instuly.
- Members opt in and see the terms first
- Insight views need enough members before anything is shown
- Quotes are shown without names, contact details or links
- Every project is reviewed before it reaches members
Common questions
How many people take part?
Seats are limited per group. Tell us the size you want and we will confirm what is practical for your audience.
Are members paid?
Yes. Members are paid for their time on focus groups.
Do you moderate for us?
You run the discussion from the research portal. If you want help with the guide or moderation, mention it when you contact us.
What do I get at the end?
A transcript export and an insights view of recurring terms across the discussion.
Explore more
Community projects
Run an ongoing project with a group of members, from product feedback to topic discussions.
Learn more →ResearchSurvey sampling
Send verified members to your own survey tool and receive completes against the quota you set.
Learn more →TrustData quality and privacy
How we verify members, validate completes and protect privacy.
Learn more →Tell us what you need to learn
Share your audience, geography, sample size and timeline. We reply with options and a quote.
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