Work with creators who already belong to the community
Publish a brief, let interested creators apply, talk to them directly and accept the ones who fit.
Who it is for
- ✓ Brands looking for authentic content from real community members
- ✓ Small teams that want to work with creators without a long agency process
- ✓ Businesses testing a creator idea before a larger campaign
Creator collaborations: what it is and how it works
A creator collaboration starts with a brief. Describe what you need, what you offer in return and what a good result looks like. Creators in the community see the brief and apply.
You review each application, message applicants directly in the portal, then accept or decline. Everything stays in one place, so you can see the whole conversation.
From brief to result in four steps
Write the brief
Describe the content, the audience and what you offer.
Creators apply
Interested creators send an application.
Talk it through
Message applicants directly to agree the details.
Accept and deliver
Accept the creators you want and follow the work.
What you get
Briefs
Describe the work clearly so the right creators respond.
Applications
See who applied and what they propose.
Direct messaging
Talk to applicants inside the portal.
Accept or decline
You decide who you work with.
Community creators
Work with people who already use and discuss products.
One place
Keep briefs, messages and decisions together.
How teams use it
Product content
Ask creators to show how they use your product.
Local or niche audiences
Find creators close to a specific audience.
Idea testing
Try a small collaboration before a larger spend.
Built to be trusted
The controls below apply to this product. Read how data quality works across Instuly.
- Briefs are reviewed before they are shown
- Conversations stay inside the platform
- You choose every collaboration
- No setup fee
Common questions
Do I have to accept applicants?
No. You accept or decline each application.
Where do conversations happen?
In the research and client portal, in a message thread per application.
How much does it cost?
It depends on what you agree with the creator and the brief. Contact us to discuss.
How do I start?
Register at clients.instuly.com or contact us.
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Learn more →Tell us what you need to learn
Share your audience, geography, sample size and timeline. We reply with options and a quote.
Already a customer? Log in at clients.instuly.com.