Ask a question people have an opinion about
Sponsor a debate on a topic. Members take a position, explain their reasoning in comments and add pictures where it helps, so you see both where opinion splits and why.
Who it is for
- ✓ Brands that want to understand a debate around their category
- ✓ Publishers and organisations testing how an issue is framed
- ✓ Teams that want lively qualitative input without scheduling a session
Paid debates: what it is and how it works
A paid debate puts one clear question in front of members. Each member takes a position and can then join the discussion in comments, as often as they like, within the rules of the debate.
Sponsors can add a picture or other context so the question is easy to understand. Members can add pictures to their comments, up to a set limit per debate, and every comment is subject to the community rules.
From brief to result in four steps
Write the question
Choose a clear topic and the audience you want to hear from.
We review it
The debate is checked before members see it.
Members take a side
Members choose a position and explain why in comments.
Read the split
See where members land and the reasons they give.
What you get
One clear question
A single focused topic keeps the discussion useful.
Positions and reasons
Members commit to a view and then explain it in their own words.
Sponsor context
Add a picture or background so the question lands the same way for everyone.
Pictures in comments
Members can attach a picture to a comment, with a limit per debate.
Community rules
Comments follow the same rules as the rest of the member community.
Paid for taking part
Members are rewarded for contributing.
How teams use it
Category debates
Find out what people argue about when they choose between products.
Concept reactions
Show a concept and see whether opinion is for, against or split.
Message testing
Put two framings of an issue side by side and listen to the reasoning.
Built to be trusted
The controls below apply to this product. Read how data quality works across Instuly.
- Debates are reviewed before they go live
- Members use nicknames, not real names
- Pictures have location and camera data removed
- Comments can be reported and removed
Common questions
Who can take part?
Verified Instuly members who match the audience you choose.
Can members share pictures?
Yes, within a limit per debate. Pictures are checked and stripped of location and camera data.
Is it moderated?
Comments follow our community rules and can be reported and removed.
How do I start?
Contact us with your topic and audience and we will set up the debate with you.
Explore more
Community projects
Run an ongoing project with a group of members, from product feedback to topic discussions.
Learn more →Qualitative researchFocus groups
Run moderated group discussions with members who opted in and are paid for their time.
Learn more →UGC and insightReview insights
See what members say about your products and your competitors, with ratings, themes, quotes and pictures.
Learn more →Tell us what you need to learn
Share your audience, geography, sample size and timeline. We reply with options and a quote.
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